The preliminary date for the 2012 IAC Communication sessions is Thursday, 13 September.
Abstracts of presentations
A magic solution: Mission meets revenue
By: John Nightingale (PhD) and Cathy Imrie
Institution: Vancouver Aquarium, Canada
Increasingly the Vancouver Aquarium recognises that achieving our conservation objectives involves engaging people and helping them to become more aware, to understand their involvement in what is happening to nature, and to start changing personal behaviours. For every 1-million visitors we engage with at the Aquarium, we connect with over 5-million through two-way digital interactions, and 100-million through conventional “one-way” media coverage.
Engaging visitors in conservation: Communicating for behavioural change
By: Bill Mott and Wei Ying Wong (PhD)
Institution: The Ocean Project
Effective communication speaks to the interests and experiences of specific audiences, and messages tailored to the values of audiences are more likely to resonate and inspire action. The Ocean Project provides aquariums with essential market information so that they can better engage with their audiences and promote conservation. Market research shows us who our audiences are, what messages they will hear, and how to motivate behavioural change.
Maximising the impact and measuring the success of your social media campaign
By: Charles Read, Managing Director
Institution: Blooloop Limited, UK
Social media can be a powerful tool for communicating sustainability issues where engagement is key to success. A successful social media campaign creates a two-way conversation with your audience and can encourage active visitor participation in your sustainability initiatives.
The Oceanographic Institute’s commitment to our blue planet
By: Nadia Ounais (PhD), EUAC Président, Directeur opérationnel
Institution: Institut océanographique, Fondation Albert Ier, Prince de Monaco
In response to the urgent ecological crisis, the Oceanographic Institute (IO) is committed to improving our understanding of the oceans and encouraging sustainable management and protection of marine resources. This aim reflects the wishes of its founder Prince Albert I of Monaco to “love, understand and protect the oceans”.
World Ocean Network: Our progress and new prospects
By: Philippe Vallette1 and Paul Van Den Sande2,
Institutions: 1 World Ocean Network, Nausicaá, Centre National de la Mer, Boulogne sur Mer, France ; 2 International Aquarium Forum, Belgium, World Ocean Network, France
Four hundred and fifty organisations from over 70 countries are part of the World Ocean Network (WON), established in 2002. Its objectives are to raise ocean awareness, foster respectful environmental behavior and encourage sustainable use of the ocean. WON has worked with The Ocean Project and the Global Ocean Forum to promote World Oceans Day on 8 June, which was officially declared by the United Nations in 2009.