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iac 2012

Communication

The preliminary date for the 2012 IAC Communication sessions is Thursday, 13 September.

Click here for the preliminary programme.

Abstracts of presentations

A magic solution: Mission meets revenue

By: John Nightingale (PhD) and Cathy Imrie
Institution: Vancouver Aquarium, Canada

Increasingly the Vancouver Aquarium recognises that achieving our conservation objectives involves engaging people and helping them to become more aware, to understand their involvement in what is happening to nature, and to start changing personal behaviours. For every 1-million visitors we engage with at the Aquarium, we connect with over 5-million through two-way digital interactions, and 100-million through conventional “one-way” media coverage.

 

Engaging visitors in conservation: Communicating for behavioural change

By: Bill Mott and Wei Ying Wong (PhD)
Institution: The Ocean Project

Effective communication speaks to the interests and experiences of specific audiences, and messages tailored to the values of audiences are more likely to resonate and inspire action. The Ocean Project provides aquariums with essential market information so that they can better engage with their audiences and promote conservation. Market research shows us who our audiences are, what messages they will hear, and how to motivate behavioural change.

 

Maximising the impact and measuring the success of your social media campaign

By: Charles Read, Managing Director
Institution: Blooloop Limited, UK

Social media can be a powerful tool for communicating sustainability issues where engagement is key to success. A successful social media campaign creates a two-way conversation with your audience and can encourage active visitor participation in your sustainability initiatives.

 

The Oceanographic Institute’s commitment to our blue planet

By: Nadia Ounais (PhD), EUAC Président, Directeur opérationnel
Institution: Institut océanographique, Fondation Albert Ier, Prince de Monaco

In response to the urgent ecological crisis, the Oceanographic Institute (IO) is committed to improving our understanding of the oceans and encouraging sustainable management and protection of marine resources. This aim reflects the wishes of its founder Prince Albert I of Monaco to “love, understand and protect the oceans”.

 

World Ocean Network: Our progress and new prospects

By: Philippe Vallette1 and Paul Van Den Sande2,
Institutions: 1 World Ocean Network, Nausicaá, Centre National de la Mer, Boulogne sur Mer, France ; 2 International Aquarium Forum, Belgium, World Ocean Network, France

Four hundred and fifty organisations from over 70 countries are part of the World Ocean Network (WON), established in 2002. Its objectives are to raise ocean awareness, foster respectful environmental behavior and encourage sustainable use of the ocean. WON has worked with The Ocean Project and the Global Ocean Forum to promote World Oceans Day on 8 June, which was officially declared by the United Nations in 2009.

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Cape Town Aquarium Tickets

IAC 2012 Cape Town offers you the list of Cape Town International Acquarium Tickets and prices.

* Adult E-Ticket                                       R175.00
* Child E-Ticket (4-13)                           R85.00
* Child E-Ticket (14-17)                         R130.00
* South African pensioner E-Ticket    R130.00
* South African Student E-Ticket         R130.00

Two Oceans Aquarium South Africa

The Two Oceans Aquarium South Africa is an international aquarium located at the V&A Waterfront in Cape Town and is one of the top tourist attractions in Cape Town and over 3000 living sea animals, including sharks, different kinds of fish, turtles and penguins. You can catch a feeding show, look and feel closer a penguin and ocean experience, and if you want you can take a dive in the aquarium. Follow iac2012.co.za and stay updated!

Large Community Aquarium

A large community aquarium is one of the most complex system that animal lovers can aspire. But, if you are not experienced you should start with small community aquarium, because it will be easier to manage. Also it is good to know that there should not be a big difference between the size of the fish in your aquarium, in other words no fish should fit into the mouth of another. A large community aquarium is a tank or a bowl filled with water where living aquatic animals or plants are bred. Whereas aquarium society or aquarium fish club is a social association for fishkeepers. Follow iac2012.co.za and get informed about the aquarium societies events.

Cape Town International Convention Centre

The Cape Town International Convention Centre is a convention centre in South Africa which was founded in June 2003 and the International Aquarium Congress 2012 (IAC 2012) is the website about the Cape Town International Convention Centre, which was hosted for the first time ever at the Cape Town in 2012. Many meetings and events are being organized, whether for business, leisure, education or celebration.

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